18.06.2025

Project 'The Craftsman's Path in the Caucasus'

The project "The Craftsman's Path in the Caucasus" is aimed at increasing the tourist attractiveness of the Caucasus through the creation of 9 branded capsule gift collections, revealing the craft heritage of seven regions of the North Caucasus Federal District, the Republic of Adygea, and Krasnodar Krai.

The main goal is not only to update the unique cultural traditions of each region but also to build a narrative about the path of each craftsman. Within the framework of the project, training for craftsmen is planned with the participation of design and business mentors both online and offline; the creation of capsule collections reflecting the cultural characteristics of each region; organization of photo expeditions involving 3 renowned photographers from Russia and 3 anthropologist experts for research purposes – it is important to emphasize the craftsmanship of artisans from each specific region, the uniqueness of their products, and to create striking visual materials for presentation and promotion. The finished collections, supplemented with photo materials, will travel in a pavilion-truck in the summer of 2026 across the Caucasus regions, which will help strengthen the connection with traditions and folk culture among local residents, as well as increase interest in the cultures of the regions among tourists. During the same period, photo works created during the expeditions will be presented in Makhachkala at the National Library of the Republic of Dagestan named after Rasul Gamzatov.

Project duration: January – September 2026 (9 months)

The target audience of the project includes craftsmen from the North Caucasus Federal District, the Republic of Adygea, and Krasnodar Krai over 18 years old – representatives of various creative professions engaged in the development of unique products reflecting the identity and cultural code of the region, as well as residents and visitors of the NCFD, the Republic of Adygea, and Krasnodar Krai – visitors to exhibitions promoting regional traditions.

The main focus is on the personal stories of the craftsmen: who they are, why they make their products, how their style is formed. A separate Telegram channel and an online series are planned during the journey of the pavilion-truck across the Caucasus. The online coverage of all events will be at least 300,000 people.

Project partners: