18.06.2025

Project 'The Craftsman's Path in the Caucasus'

The project "The Craftsman's Path in the Caucasus" is aimed at increasing the tourist attractiveness of the Caucasus through the creation of 9 branded capsule gift collections, revealing the craft heritage of seven regions of the North Caucasus Federal District, the Republic of Adygea, and Krasnodar Krai.

The main goal is not only to update the unique cultural traditions of each region but also to build a narrative about the path of each craftsman. Within the project, training for craftsmen is planned with the participation of design and business mentors both online and offline; the creation of capsule collections reflecting the cultural characteristics of each region; organization of photo expeditions involving 3 renowned photographers from Russia and 3 anthropologist experts for research purposes – it is important to highlight the skill of craftsmen from each specific region, the uniqueness of their products, and to create striking visual materials for presentation and promotion. The finished collections, supplemented with photographic materials, will travel in a pavilion-truck in the summer of 2026 across the regions of the Caucasus, which will help strengthen local residents' connection with traditions and folk culture, as well as increase tourist interest in the cultures of the regions. At the same time, in Makhachkala, at the National Library of the Republic of Dagestan named after Rasul Gamzatov, the photos created during the expeditions will be presented.

Project implementation period: January – September 2026 (9 months)

The target audience of the project includes craftsmen from the North Caucasus Federal District, the Republic of Adygea, and Krasnodar Krai over 18 years old – representatives of various creative professions engaged in the development of unique products reflecting the region's identity and cultural code, as well as residents and visitors of the North Caucasus Federal District, the Republic of Adygea, and Krasnodar Krai – visitors to exhibitions promoting regional traditions.

The main focus is on the personal stories of the craftsmen: who they are, why they make their products, how their style is formed. A separate Telegram channel and an online series are planned during the pavilion-truck's journey through the Caucasus. The online reach of all events will be at least 300,000 people.

Project partners: