29.05.2024
Business interest in voluntary environmental certification remains: companies that have already received the document confirm the usefulness and safety of new products.
At the same time, Western companies that have become Russian are not in a hurry to undergo voluntary eco-certification.
Obtaining voluntary environmental labeling is an additional burden for businesses that want to emphasize that their products are truly 'bio', 'organic', and so on.
Currently, this is an important criterion for consumers when choosing products, and it is not just about food. People under 25 try to buy eco-friendly cosmetics, household chemicals, as well as clothing, shoes, and accessories, according to a study by the Skolkovo School of Management Center for Sustainable Development.
Most respondents are willing to pay up to 10% more for a product they regularly buy if it becomes more environmentally friendly. However, young people under 25 are willing to pay up to 30% more for an eco-friendly product. This age group also finds it easier than older people to switch to an eco-friendly equivalent of another brand.
Another study by E+ and Better says that 86% of consumers check brands' claims about eco-friendliness. Companies see the demand for confirmation of eco-claims, and this motivates them to undergo certification.
